Advertising to Millennials

You don’t understand them. You can’t understand them. The truth is, no one gets them, no matter how hard you try, you might be upsetting some of them. So how on Earth do you expect to market to them all? Well it can be done, but it’s extremely challenging....

Digital Ad Spending in 2017

We’ve already seen that digital will overtake everything in our previous article 2016 The Year That Video Took Over, but now we can look at the spending forecasts and see how digital is king. In a forecast by WPP’s GroupM, the world’s largest ad buyer, digital will be...

Artificial Intelligence (No Preservatives)

There’s no denying that humanity is relatively obsessed with the concept of the “end of the world.” Between recurring giant-asteroid flicks, television shows riddled with zombies, and glorified depictions of post-apocalyptic worlds, it’s no wonder we have fantasies of...

The History of Marketing “Love”

Whether it’s a well thought out greeting card left on the back seat, a beautiful bouquet of roses hanging on for dear life, or empty pockets on February 15th, we each have our own Valentine’s Day traditions. In fact, this day—dedicated to showering our partner with...

Cerebral Advertising 101

Think about all the different fast food places. Have you ever wondered why most fast food logo colors are some form of red and yellow?  That’s because the colors red and yellow subconsciously trigger hunger and/or induce excitement. Genius, right? Color scheme is one...

Advertising to Gen-Z: Information Frenzy

Being able to evolve and adapt to changing conditions is an integral part of operating any business. Specifically, in the world of advertising and marketing, we’ve seen some pretty drastic changes over the past two decades. Credit that to the Internet boom....