by EFKgroup | Uncategorized
The fight for open source versus proprietary web development has created design and development divides which has fundamentally changed the way websites are built. Examining which platform suits your needs is one of the very first steps to determine how a revamped...
by EFKgroup | Uncategorized
With the rise of federal investigations into accessibility of .edu sites, the challenge for institutions is not just compliance, but also assuring their site stands out from the crowd. With so many regulations to follow in the Web Content Accessibility Guidelines...
by EFKgroup | Uncategorized
If you work in higher education (or any public entity), you have knowledge of the Americans with Disabilities Act (ADA) and the importance of complying with its standards. However, what many institutions do not realize is that ADA compliance now reaches beyond...
by EFKgroup | Uncategorized
The ever-changing digital advertising and technology age has created a new and improved way to effectively advertise to your market. Testing the waters to learn what works and what doesn’t work is the biggest challenge for today’s advertisers. Social media...
by EFKgroup | Uncategorized
You don’t understand them. You can’t understand them. The truth is, no one gets them, no matter how hard you try, you might be upsetting some of them. So how on Earth do you expect to market to them all? Well it can be done, but it’s extremely challenging....
by EFKgroup | Uncategorized
We’ve already seen that digital will overtake everything in our previous article 2016 The Year That Video Took Over, but now we can look at the spending forecasts and see how digital is king. In a forecast by WPP’s GroupM, the world’s largest ad buyer, digital will be...
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