Connecting isn’t just a buzzword. It’s a mandate if you want your marketing strategy to perform well in the fractured worlds of today’s consumer. That’s why we design and build human friendly experiences that seamlessly connect across every possible media touch point. Everything must work in harmony to serve one master: Your Brand.
Great is nothing without smart
At EFK we understand that great creative needs to be strategic and purposeful. Without a sense of purpose and direction, great creative will be ineffective. Our creative is smart, strategic and focused on results.
Brand Positioning Strategy
A brand strategy requires that we dig deeper to identify your positioning strategy. We look at your industry, your competition and the marketplace that you serve to see whether it is you or your competition that does a better job of matching the needs of what people want and care about. Next, we provide a gap tag analysis to help your brand develop the one thing that you do better than anyone else and that becomes the basis for developing your positioning strategy which will become the foundation for improving the consideration and engagement between your target audience and your brand.
Brand Creative Messaging
Sometimes, you just need a fresh pair of eyes or a new perspective on your brand, creative, digital, marketing, social or video strategy. At EFK, we love to talk shop and we have deep experience in driving the results you expect from your strategy plans. Whether you need to review past efforts that fell short of expectations or develop a new multi-channel strategy, we excel at strategic problem solving through creative excellence.
We understand this simple truth. The success of your marketing plan is measured by the success of your business goals and objectives. That’s why, we partner with you to ensure that we develop marketing plans that result in a healthy return on your investment.