We are the original influencers. EFK changes minds, attitudes and opinions by taking control of your brand narrative or mission’s messaging in all the right ways. We seize attention with passionate storytelling, then mobilize audiences with unconventional media-agnostic campaigns that drive seismic shifts in consumer behavior.
You are what they say
Your brand or image isn’t what you decide it is – it’s what the world says it is. Perception is reality. But with today’s multi-modal, multimedia world, you can take charge of your own narrative. We strategize with you to leverage grass-roots outreach, viral social campaigns, unforgettable events and hard-to-match media connections to help build up a reputation that garners super fans who can’t get enough of what you do. Need to douse a fire? We do that too.
What it looks like in action
Your company’s brand, mission or leader has something to say and media outlets are hungry for content. We know how to take your story, transform it into desirable content, and grow it into engagement. Our team has the experience and the connections to develop strategies and tactics that will put it in the forefront of your target’s newsfeed.
Crowds create excitement. Events, including press conferences, generate buzz, drive sales, induce donations and make your announcements resonate more loudly. But creative, mission-oriented events take it to an all-new level. Our team has the in-depth experience to develop, budget, manage and launch any event that’s needed to achieve a desired goal.
Social media is exactly what it says it is – social. Facts are rarely verified, and opinions usually rule the day. This is precisely why it can be an intimidating outlet for communication, simply because of its depth, reach and unfiltered engagement. We know how to create, implement, prioritize, control or amplify social media campaigns to achieve desired goals and engagement.
In today’s 24-hour media cycle, bad news travels fast – so even a smallest crisis can damage a business, product or person’s reputation. How you react is what matters. Our team can troubleshoot potential problems, institute a plan, or manage any unexpected crisis tossed our way by swiftly implementing a communication system known as the five C’s: competence, clarity, compassion, communication and control. Sounds easy, but it’s not.
Your story is our strategy. It is what makes you special. We’ll work with you to craft an emotional story that resonates with people, differentiates you in your segment, and positions you as a market leader. Great storytelling imbues your brand with a voice and a personality, educates your audience, and gives them a powerful reason to care. Storytelling ensures your ideas linger the way they should.
Allow our talented writers to develop an article or enhance a speech with thought-provoking language. Not everyone can be engaging writer, so that’s where we step in. We’ll provide a skeleton for you to work with or follow through with complete copy as your designated ghost writer.
Making change is what we love to do. Activism is about creating noise and seizing the attention of a desired audience to alter a general assumption or action. Through bold initiatives, strong education and loud racket, we will help transform audience opinion or habit by providing the rationale and encouragement needed to take the right action.
Whether we like it or not, stakeholders influence our success. Politicians, civil servants, customers, trade associations, unions or key business groups push initiatives that hinder or help your future. We help gather the ammo needed to aggressively reach out and explain how their policies or legislation will affect your success and contribution to society. EFK PR contacts run deep; our reputation is solid.
Influencers are everywhere. It just so happens that social media has gathered many in one place. Influencer marketing focuses on finding key leaders whose third-party endorsement drives brand messaging to the larger market. Picture that clearly labelled beverage in a movie, or the community leader who’s giving a roaring speech that mentions your company. We find them, whether it’s online or in public and inspire, hire or reward them to get the word out.
We’re all part of a community. Your company is too! It’s important to play well in the sandbox with others. We will help you develop outreach programs that build and maintain relationships within the community. Through special events, publicity, social media campaigns and programs, we can influence public opinion, promote products, services or the ideas of your company.
You are what they say you are. The reputation of an individual business leader has a huge influence on the reputation of a business and its brand. Our team can create a multifaceted outreach plan using dozens of communication tools such as op-eds, by-lined articles, blogs, appearances, and social media engagement, to name a few. Individually and cooperatively, these tools will help grow, improve or mend your reputation. It takes time, but its possibly one of the most valuable components of success.
Great PR is about impact. Despite what they say, impact is something that can be measured. Crowd sizes, opinion polls, sales, membership growth, behavioral shifts and organizational sentiment are just some of the ways we can prove that what we do works.
Stories > Ads
Your story is your strategy. We will work with you to craft an emotional story that resonates with people, differentiates you in your segment, and positions you as a market leader. Great storytelling infuses your brand with a voice and a personality, educates your audience, and gives them a powerful reason to care. Storytelling goes where ads can’t – and ensures your ideas linger the way they should.
Our approach to public relations is all about amplification. We take your voice, your story, your campaign and make it bigger, more approachable and more relatable. We will tap into every touchpoint and land your narrative in front of the people who matter. We’ve got the connections, the creativity and the chutzpah to make you a household name – and for all the right reasons.
The stats to back it up
Great PR is all about impact. Despite what they say, impact is something that can be measured. Crowd sizes, opinion polls, sales, membership growth, behavioral shifts and organizational sentiment are just some of the ways we can prove that what we do works. We measure, we analyze – and then we do it all over again for even more striking results.