Cerebral Advertising 101

Think about all the different fast food places. Have you ever wondered why most fast food logo colors are some form of red and yellow?  That’s because the colors red and yellow subconsciously trigger hunger and/or induce excitement. Genius, right? Color scheme is one...

Advertising to Gen-Z: Information Frenzy

Being able to evolve and adapt to changing conditions is an integral part of operating any business. Specifically, in the world of advertising and marketing, we’ve seen some pretty drastic changes over the past two decades. Credit that to the Internet boom....

Advertisers Poised to Enter Self-Driving Expressway

When thinking of the future, most people commonly think of flying cars, lots of holograms and self-lacing shoes. As weird as it may sound, all three of these technologies exist now, and what is possibly more surprising is that self-lacing shoes were the last to be...

2016 The Year That Video Took Over

Huge surprise here, apparently video is popular. At this point, you should be able to see the the power of video and how it has dominated digital media. Unfortunately, it seems as if no one is realizing how powerful video really is. 2016 is the year of video...

How Facebook’s New Algorithm Works

Facebook is causing ripples in the news again, but that’s not anything new. They changed their algorithm again, except this change is a swift and deadly blow to many businesses that rely on Facebook. The social media platform has had its ups and downs, but even today,...

Brands Power Up With Pokémon Go

There is no escaping them. Pokémon are everywhere and they’re invading more than our world, but also our childhood dreams. At this point you’ve heard of Pokémon Go and if not then you’re lying. Niantic’s greatest achievement has literally taken over the world and the...