What We Do

Eleanor Kubacki is the founder and CEO of EFK Group, the firm that bears her personal initials and passion for success. As a multi-million dollar advertising agency, that specializes in digital solutions, ranked as the 18th fastest-growing, privately held firm in the region, it's humble beginnings come as a shock to most. Flashback 15 years, to when Eleanor established the agency in Trenton, NJ, out of a one bedroom apartment financed by credit cards. Her drive to "give back" to the community she grew up in inspired her to originally focus on branding and advertising exclusively for not-for-profits. Since then, Eleanor's dedication and creative take on rebranding her clients has resulted in very successful campaigns for Kean University, The Atlantic Club Casino, Mercy Health System, Rider University, Lourdes Health System and Rita's Italian Ice, to name a few. While Eleanor has enjoyed running a successful ad agency for close to two decades, her fervor for philanthropic work remains. She has raised nearly $2.5 million for the Boys and Girls Club of Philadelphia and also served on New Jersey Governor's Conference for Women Board. As a true force to be reckoned with, it comes as no surprise that she was named "40 under 40" by NJBIZ magazine.

Honors & Awards: "Entrepreneur of the Year” Princeton Chamber of Commerce "Top 50 Business Women in NJ" New Jersey Business "Top 20 Urban Companies To Watch” Inc. Magazine "18th Fastest Growing Privately Held Company in Region” Wharton School and Philadelphia Chamber of Commerce “Forty Under 40” New Jersey Business Commencement Speaker for Kean University Education: BS, Rutgers University

Randy Silver, Chief Creative Brand Strategist, assists in overseeing the entire creative department. Prior to building one of the most awarded full-service creative organizations in New Jersey at EFK Group, he began his career as a freelance graphic artist, ultimately taking a position as Art Director for Zoot Suit, a children’s advertising agency that handled clients such as Skippy Peanut Butter/Best Foods, Lego and FAO Schwartz. Randy has loved art since a young age and still paints and draws in the spare time he doesn't have. He’s pretty busy these days. His two children are the world to him and he lives for the simple things, like helping his son with his homework or his daughter practice her tennis game. Education: Savannah College of Art and Design

Karen is a seasoned PR pro whose journey to New Jersey and EFK Group began on the West Coast. It was there that she first showed an interest in what would lead to a creative career. Her passion to learn about new companies/services, why they were created, and what makes them special fueled her desire to be in advertising. Additionally, creativity runs in her family; her grandfather was a cartoonist and her dad a graphic artist for Campbell Soup. Entry into the creative fields came while attending college in New York City where she was quickly brought in to intern at an international public-relations agency. “I literally didn’t have any idea what PR was,” Karen recalls, “Later I realized the creativity within it. The University of Washington grad started her career in Seattle at Evans/Kraft Bean PR, which is now owned by the worldwide public-relations conglomerate Publicis. After Publicis, she became co-owner of The Bean Agency, Inc., which grew to become one of the area’s most successful public relations firms with annual billings in the millions - and offices on both U.S. coasts. Outside of the office, Karen has a natural zest for life. Not only is she married and the mother of three sons, but she has been on a game show (“$20,000 Pyramid”), ran in the New York City Marathon, climbed Mt. Kilimanjaro and rode in the 75-mile MS: City to Shore Bike Race (across New Jersey, from Cherry Hill to Ocean City). Karen says she is “very old-fashioned and traditional woman at heart. I truly love to sew and cook for my family and friends.”

Dave is a multifaceted marketer who offers decades of experience in both account management and media planning, on both the agency and client sides of marketing communications. While much of Dave's work has been for highly-visible companies within the State of New Jersey, including NJ TRANSIT, CohnReznick, the NJ Nets, and Rutgers University, Dave has also had the pleasure of working with regional brands such as Killington Ski Resort, and many others. At EFK, Dave oversees business development and works to ensure that clients interested in working with the agency are well-positioned to harness the agency's talent and resources. This includes facilitating proposals and bridging information to those team members who will ultimately be working on behalf of each client. To do this effectively requires Dave remains on the forefront of emerging marketing technologies, towards which he spends a significant amount of time investigating leading-edge applications and trends. When not overseeing EFK's business development efforts and working with clients who are considering the agency's services, Dave loves to spend time with his own children, as well as many others, serving as both lacrosse and soccer coach. Education: BS, Southern New Hampshire University

Jackie has incorporated her analytical thinking and strategic approach to smoothly manage every aspect of the agency. In addition to being the Finance Director, she also manages the daily operations of EFK - from finances and legal, to growth and leadership direction. Her exceptional organizational skills and passion for learning prove to be beneficial for handling the many demands of a flourishing ad agency while overseeing the department managers to ensure that all the departments remain efficient and profitable, while encouraging lasting client relationships. Jackie’s extensive background in meeting planning and office management makes her perfect for this role. And she agrees. She says, “I love that we think outside of the box here. This is where I fit.” Out of the office, Jackie enjoys traveling with her husband, spending quality time with their family and home improvement projects.

Vincent, or Vinnie as he prefers, is a digital fanatic and web developer, and one of the 2% of certified WordPress experts on Codeable. He started programming during high school back in 1999 with an interest in developing video games. Life led Vinnie down a slightly different path and he ended up in the world of agency-based web development, with focus on rock-solid web development, web speed enhancement, and SEO. In 2019, Vinnie underwent the intensive 3-month vetting process of Codeable to receive his "expert" certification, which challenged him to demonstrate his mad-skills in WordPress through test projects and live coding testing. When he's not being paid to develop, you might still find Vinnie challenging himself in other ways—like creating a Roulette simulator, just for fun, playing table tennis, or teaching cats to jump through hoops. Certification: WordPress Expert, Codeable Education: Pennsylvania State University