by EFKgroup | Uncategorized
The ad-block war is escalating. The most recent news is that Yahoo Mail was testing on shutting out users with ad-block on. Before that, iOS9 release of ad block technology has been the first from a mobile behemoth. Ad blockers for smartphones are gradually gaining...
by EFKgroup | Uncategorized
In a thriving and culturally diverse city like Trenton, it’s hard to standout. That’s why it’s an honor to be mentioned in How Designs, “5 Surprising Cities for Graphic Designers.” Featured as one of the cities hidden gems, we’ve worked with our capital to create...
by EFKgroup | Uncategorized
It’s everywhere. Planes, trains, automobiles. We see it everywhere. But do we engage? Does it spark curiosity in us to learn more or do we see it as another obstacle in our busy lives? By now I’m sure you can see that I’m talking about Digital...
by EFKgroup | Uncategorized
Today, when a viewer opens a web page that interests him or her, what would that person access for the information desired – a complex story or a 30-second video? The answer, of course, is the 30-second video. EFK grasped this trend in its early stages and our clients...
by EFKgroup | Uncategorized
The ability to hold a millennial’s attention are they keys to the kingdom for advertisers. Growing up with a society bombarded by ads they have become desensitized, you need to be bold and different. You can no longer think that the product will market itself...
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