The Background Story
Feeding the tech talent pipeline in Northern Virginia
With explosive growth in its tech sector, Northern Virginia’s Dulles Corridor is a global force in technology. The challenge is that the region faces a shortage of more than 100,000 qualified professionals to fill projected job openings over the next decade. Working under an economic development grant, EFK Group created Tech Pathways—an online resource designed to educate the region’s middle and high school students about the forecasted explosion in tech-based jobs and how they can creatively solve tomorrow’s complex tech challenges—right where they are.
EFK worked with grant stakeholders and schools throughout the region to create a fully-integrated launch program consisting of:
A website that leads, not follows
Since the goal of Tech Pathways was to open the eyes of Northern Virginia students about the endless career possibilities in tech, the site’s IA was designed to do just that—lead students through three unique tech career paths. These paths—Cybersecurity, Data Science and Programming—are the breadcrumbs of how all content on the site is served and encourage site-wide exploration. The judges of the Education Digital Marketing Awards awarded Gold honors to mypathway.tech.