The Background Story
The Lourdes Health System is one of southern New Jersey’s leading health care providers, with hospitals located in Camden and Willingboro. The Lourdes Health System is a member of Catholic Health East, a health system with 34 hospitals on the East Coast. Mercy Health System, with four locations in the Philadelphia area, asked us to rebrand their bariatric department. Our approach was very simple and something you don’t see everyday for a hospital weight loss campaign. Our campaign “ Is Obesity Putting Limits On Your Life?” highlighted everyday life situations and tasks that many obese people have problems accomplishing. Fitting into a chair, wearing boots, tying shoes or shoveling after a winter snow fall are examples of everyday life that becomes impossible for those facing a limited life due to their condition. The campaign was very successful due to the personal connection the targeted viewer had to the subject matter.