Saxbys Coffee

Saxbys CEO told us, “I want to give Starbucks a run for their money.” Gotta love that! Saxbys brand flowed in over 70 coffee shops worldwide but needed a shot of caffeine – EFK were just the people to serve it up. We launched a comprehensive in-store new product identity, giving Saxbys an upgraded design presence, a bigger brand voice, and product launches to perk up its target audience.