You can change a TV channel, you can switch a radio station. But when it comes to digital advertising, there’s no faster, cost-effective or more-targeted way to get your brand in front of consumers. We’ll partner with you to make sure that you’re easily accessible to your audience and we can keep track of who comes along too.
Successful digital advertising is about using the right growth engine. We build successful digital campaigns that reach your audience.
Responsive Web Design
Web Portal Development
Web App Developments
Mobile App Development
We Create User Experiences
We Speak Digital Fluently
The digital space is evolving at warp speed. To remain ahead of the curve, EFK provides enterprise application development solutions and internet marketing services that push the boundaries of innovation. EFK will ensure your website is developed on the right platform suited for your business and is built with key standards for search engine optimization, mobile and conversion. Our web and mobile application design (UI/UX) and development team positions your business not only to achieve current sales forecasts, but to also prepare for future change.
We also offer a dashboard featuring technology-enabled data analytics combined with online and offline performance-based marketing solutions that allows you to deepen and grow customer relationships across every channel.
The EFK digital mindset is forward-thinking.
We are experts at building streamlined content management systems (CMS) and administration interfaces that content editors can use in the new page creation process that is dynamic and faster.
We can build single sign-on interface using an active directory to enable content editors to easily create dynamic pages from a single-screen interface. The simple interface allows creation of basic or custom layouts. Upon page creation, the interface dynamically creates sub-site specific pages, URLs, menus and files. The interface enables scheduled page publishing with start and end dates. The interface includes a dynamic page redirect script that maintains the SEO ranking from the old CMS.
EFK Group has created a proprietary online dashboard that we use to assess results while a campaign is in progress. This allows our team to respond quickly to adjust tactics to increase success. Then, at the completion of each campaign, we spend time evaluating the results.
The dashboard enables the ability to combine data from multiple data-sources into a single visualization. The data-sources include traditional, social and digital. It is simple to connect to over 400+ data-sources with our pre-built connectors. Our user friendly interface allows you to upload any data-source to the dashboard, automate its retrieval, and use (and re-use) that data to build visualizations and dashboards for your team. Share read-only dashboards privately with virtually anyone in the world.
We study metrics, find key insights and identify adjustments to make informed decisions on future communications and awareness initiatives. From this, we develop reports that we provide to our clients.
Custom Data Sources
At EFK, the digital advertising campaigns we create and manage drive large numbers of highly qualified visitors to our partners’ websites and converts traffic into measurable results. We use SEO, PPC, social media, videos, remarketing, CRM integration, email marketing and display advertising to grow our partners business.
Our digital advertising process uses accurate real–time data by utilizing our dashboard that constantly tracks, analyzes and optimizes how our individual tactics and overarching campaigns are performing. In collaboration with our partners, we refine our approach to improve performance often.
Our digital marketing content is not about selling. Instead, our focus is to create relevant communications that are educational and engaging. By providing relevant content, our clients increase brand awareness and consideration while connecting deeper, and building trust with their digital target.
Brand loyalty has to be earned, not bought.
EFK helps brands navigate the social conversation, engage influencers and generate media coverage. We work with data, designers, researchers and business strategists to meet business goals, marketing objectives and to integrate campaigns. We develop plans, create content and execute. We reach users and spark conversations by offering them real value, delivering relevant content. Tactics include videos, events and user-generated content.
We understand that it can be tricky connecting with audiences through social networks, but it’s just as important as any other business facet. In fact, it is becoming the most valuable communication asset that many brands have to manage. We work with our partners by executing social media audits that include a year long strategy. We will build a social media brand that will engage and influence conversations that generate brand loyalty. We will help your team deliver relevant content that resonates and re-engages your audience.
Social Media Branding
Social Media Audits
Social Media Optimization
Every website EFK builds is optimized for SEO with the following processes:
▪ XML sitemap support
▪ Google analytics support
▪ Advanced canonical URLs for Social Media channels
▪ Fine-tuned page navigational links
▪ Built-in API so other plugins/themes that can access and extend functionality
▪ Automatic optimization of your titles for Google and other search engines
▪ Automatic generation of meta tags
▪ Avoidance of the typical duplicate content
EFK also protects all SEO processes in content migration.