2020 Marketing Outlook / Predictions

2020 Marketing Outlook / Predictions EFK has the good fortune of partnering with clients across multiple industry verticals. Across all of them, these are the trends we are not only actively watching, but creating: Brands keep getting more and more personal. Snapchat,...

Open Source vs Proprietary

The fight for open source versus proprietary web development has created design and development divides which has fundamentally changed the way websites are built. Examining which platform suits your needs is one of the very first steps to determine how a revamped...

Creativity and Compliance

With the rise of federal investigations into accessibility of .edu sites, the challenge for institutions is not just compliance, but also assuring their site stands out from the crowd. With so many regulations to follow in the Web Content Accessibility Guidelines...

Is Your .EDU Site ADA Compliant?

If you work in higher education (or any public entity), you have knowledge of the Americans with Disabilities Act (ADA) and the importance of complying with its standards. However, what many institutions do not realize is that ADA compliance now reaches beyond...

Advertising to Millennials

You don’t understand them. You can’t understand them. The truth is, no one gets them, no matter how hard you try, you might be upsetting some of them. So how on Earth do you expect to market to them all? Well it can be done, but it’s extremely challenging....