Brand planning Archives - EFK Group

DHS

The Background Story Create a unified campaign to connect New Jersey residents to cost saving and life-changing programs. In 2018, the Administration set out to fulfill Governor Murphy’s promise to create a “stronger and fairer” New Jersey. Together with partners in...

Bowie State University

The Background Story Creating a bold brand future for Bowie State University Recognized among other notable historically black universities, such as Howard, Spelman and Morgan, Bowie State University is on an impressive trajectory, in terms of degrees offered,...

Tech Pathways

The Background Story Feeding the tech talent pipeline in Northern Virginia With explosive growth in its tech sector, Northern Virginia’s Dulles Corridor is a global force in technology. The challenge is that the region faces a shortage of more than 100,000 qualified...