The Background Story
Creating a bold brand future for Bowie State University
Recognized among other notable historically black universities, such as Howard, Spelman and Morgan, Bowie State University is on an impressive trajectory, in terms of degrees offered, rankings and enrollment. Unfortunately, as growth was being managed, a gap was created between brand perception and what was actually happening on campus. EFK Group closed that gap by creating a wholly-ownable brand position that not only upheld the University’s strategic plan, but also captured the fortitude—and attitude—that guided Bowie State University through 155 years of adversity and achievement.
As Agency of Record for Bowie State University, EFK worked with the university represented across many deliverables including:
Welcome to Bowie Bold. It’s not only an attitude that sweeps across the Bowie State University campus, but also the mindsets of the students who enroll. The video content created for Bowie State University also moved the judges of the Education Digital Marketing Awards, who awarded Gold honors, to the Bowie Bold anthem video and social shorts.