GORE-TEX PHILADELPHIA MARATHON
The Background Story
EFK was chosen as the agency of record for Creative Services and Web Design for this high profile event. EFK created the 2014 theme “The City of Brotherly Run and Sisterly Endurance.” This theme and the related graphics were designed and chosen to reflect both the roots of the marathon and the city. The campaign featured well-known city landmarks, which are found along the actual race course, along with being well known icons of the city the world over. EFK remains the event’s agency of record through 2017.