The Background Story Case Study: Destination Trenton Rebranding the Capital with Culture, Color, and Community The Challenge Trenton, New Jersey our capital city is steeped in history, bursting with culture, and alive with creativity. But for too long, its story has...
The Background Story Case Study: Mercer County, New Jersey Branding a Destination: “Picture Yourself Here” The Challenge Mercer County, New Jersey, is home to world-class attractions from the Ivy League charm of Princeton to the cultural pulse of Trenton. Yet despite...
Gore-Tex Philadelphia Marathon The Background Story EFK was chosen as the agency of record for Creative Services and Web Design for this high profile event. EFK created the 2014 theme “The City of Brotherly Run and Sisterly Endurance.” This theme and the related...
Recent Comments