NOW | EFK Group

Welcome to Now, a monthly eblast filled with the latest industry news and a sprinkling of human interest stories that’ll make you feel good.
Check out this month’s update.


Deciphering COVID-19 VARIANTS? It Matters a lot!
And the Circle of Excellence Award Goes to……. RUTGERS UNIVERSITY!
Camden Student Celebrated for Her Skills On and Off the Basketball Court
Welcome, New Hires!

Atlantic Health System, another one of our long-term clients, will be among the first in the region to rapidly screen for key COVID-19 variants — a test that not only will lead to better treatment, but provide insight into how and where viral variants are spreading within New Jersey.

And the Circle of Excellence Award Goes to…….

EFK produced a video for Rutgers University that won the Circle of Excellence award! The Rutgers Behavioral Health Care's Intensive Recovery Treatment Support (IRTS) program was launched in January 2018 in partnership with the New Jersey Department of Corrections and Department of Mental Health and Addiction Services. The program pairs the peer health navigators with current inmates who have a history of opioid abuse. Six months before the prisoners’ release, they form a bond and develop a plan to help them re-enter society and stay clean and sober. Take a moment to hear the story of how our client is providing hope to those navigating life beyond bars!

Maya Goodwin is a senior at Camden's LEAP Academy University Charter School, a long-time client of our PR team. For many high school students, having a 1,000-point basketball career is pretty exciting. For a graduating senior like Maya, the record-setting stats are only part of the story. The 3.9 GPA student-athlete has been accepted to 13 colleges nationwide including the prestigious Carnegie Mellon University. She has been promised three-quarters of a million dollars in scholarship offers.

Taylor is originally from Rhode Island, and just moved up to PA in October from Tampa, FL with her boyfriend and two cats, Blueberry and Pogo. She loves to hike and Travel! (We’re looking forward to seeing her climb Mt. Marcy in NY at the end of the month.)

Jerry paints, loves to cook for his 17-year-old daughter and works on his mid-century house. Copy Writer by day and a reiki master and an ordained minister by night. Yes! He can perform your marriage or read tarot and lenormand cards and dig into all things metaphysical.

Gear up, get outside, and let the EARTH know you care! Volunteer to plant a tree, Reduce, Reuse, Recycle, conserve water, or bike more!


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