Nike Primetime Tour - EFK Group

Nike Primetime Tour

The Background Story

Nike wanted to take their one-city basketball event national and picked EFK Group as the branding team to “just do it.” So we gave it a full-court press, launching the biggest, baddest national high school basketball tournament ever. The high profile event was accompanied by a magazine ad campaign, associated collateral, newspaper ads, TV commercials, radio, and solicited sponsorships.

Services Provided

  • branding
  • digital