by EFK Group | Newsletter
When most travelers think about New Jersey, they might picture boardwalks, beaches, or maybe a famous diner. But what if they felt something more, a sense of belonging, nostalgia, or anticipation for new adventures? That’s the power of emotional connection, and it’s...
by EFK Group | Newsletter
What’s really moving travelers in the scroll economy? Social media isn’t just where travelers get inspired, it’s where they plan, compare, decide, and book. For tourism brands, that means we’re not just creating content anymore. We’re now creating conversion...
by EFK Group | Newsletter
Social search is no longer a trend of just depending on hashtag or keyword searches. It’s the now. In a quiet but powerful update, Google is beginning to index Instagram posts. What does this mean? Your brand’s reels, carousels, and story highlights can...
by EFK Group | Newsletter
After 26 years of steering my marketing agency through the highs and lows of entrepreneurship, I’ve gathered insights I wish I’d known from the outset. 1. Embrace Failure Daily Unfortunately, business owners lose more than they win. In the early days,...
by EFK Group | Newsletter
March marks the beginning of Women’s History Month, and today is International Women’s Day, a time to celebrate the remarkable contributions of women past and present, who have shaped our workplaces and communities. For decades, women have been shattering...
by EFK Group | Newsletter
Over the years, TikTok has evolved into a cultural phenomenon, boasting over a billion users worldwide and becoming a powerhouse for viral trends, creativity, self-expression, influencer careers, e-commerce, and a go-to platform for your brand’s video content....
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