After 26 years of steering my marketing agency through the highs and lows of entrepreneurship, I’ve gathered insights I wish I’d known from the outset.
1. Embrace Failure Daily
Unfortunately, business owners lose more than they win. In the early days, every setback felt like a personal defeat. I was hesitant to take risks, fearing the sting of failure. But then I always referenced Babe Ruth in my head, one of baseball’s greats, who struck out 1,330 times in his career. He once said, “Every strike brings me closer to the next home run.” That perspective shifted my mindset. Failure isn’t the opposite of success; it’s part of the journey.
2. Be Scrappy
When you’re building a business from the ground up, titles mean nothing—because you are every title. In the early days, I was the CEO, the receptionist, the bookkeeper, and the one taking out the trash. I even changed my voice when answering the phone so clients would think we had front desk staff. It wasn’t about pretending to be bigger than we were—it was about showing up, doing what needed to be done, and making sure every single touchpoint reflected professionalism. Those scrappy, all-hands-on-deck moments taught me grit, resourcefulness, and the humility that still drives how I lead today.
3. Build a Support Network
Entrepreneurship can be isolating. Joining organizations like The Alternative Board (TAB) connected me with fellow CEOs to share strategies and challenges. 77% of business owners report feeling lonely or isolated in their work, highlighting the importance of a strong support system (News.com.au, 2025).
4. Manage Pressure and Prioritize Balance
That nagging feeling of “I should be working” is constant. But burnout is real—59% of business owners report feeling mentally and physically exhausted due to overwork (News.com.au, 2025). I learned to set boundaries, prioritize family, and understand that rest is essential for sustained success.
5. Accept the Ongoing Learning Curve
Running a business is a continuous learning process. Challenges arise daily, and no one has all the answers. Embracing the unknown and being open to learning ensures adaptability and growth. Always keep on learning, because the business climate and technology change so rapidly.
6. Commit to Continuous Learning
Staying updated in your field is non-negotiable. Attending conferences, workshops, and industry events keeps you informed about trends and innovations, ensuring your business remains competitive.
7. AI Isn’t Coming—It’s Already Here
Artificial Intelligence is not just another trend—it’s a seismic shift. There hasn’t been a transformation this profound since the Industrial Revolution. And yes, it will eliminate jobs. That’s not fearmongering—it’s fact. As business owners, we can’t afford to look away. The way we operate, innovate, and compete is about to change at lightning speed. If you’re not actively learning, investing in, and integrating AI into your operations, your business won’t survive the next wave. AI will streamline processes, cut costs, and increase efficiency—but it’s those who pair it with bold human creativity who will rise to the top. Now is the time to lead the charge, not follow it.
8. Establish Professional Boundaries
Business can consume every aspect of life if boundaries aren’t set. Prioritizing self-care and setting limits prevents burnout, ensuring sustained productivity and well-being.
9. Celebrate and Share Your Success
Don’t shy away from acknowledging your achievements. Sharing successes inspires others and attracts opportunities. Surrounding yourself with ambitious individuals fosters a culture of excellence and motivation.
10. Cultivate Unwavering Resilience
Believing in your ability to overcome challenges is paramount. Even after consecutive setbacks, maintaining confidence in your vision propels you forward. Remember, the responsibility of both successes and failures ultimately rests with you, but resilience ensures longevity.
Navigating the complexities of small business ownership is not for the faint-hearted. Yet, with determination, adaptability, and a commitment to growth, it becomes a rewarding endeavor. Embrace these lessons, and you’ll be well-equipped to steer your business toward lasting success.
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