by EFK Group | Newsletter
What’s really moving travelers in the scroll economy? Social media isn’t just where travelers get inspired, it’s where they plan, compare, decide, and book. For tourism brands, that means we’re not just creating content anymore. We’re now creating conversion...
by EFK Group | Newsletter
Social search is no longer a trend of just depending on hashtag or keyword searches. It’s the now. In a quiet but powerful update, Google is beginning to index Instagram posts. What does this mean? Your brand’s reels, carousels, and story highlights can...
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