• NIKE PRIMETIME TOUR

  • The Background Story

    Nike wanted to take their one-city basketball event national and picked EFK Group as the branding team to “just do it.” So we gave it a full-court press, launching the biggest, baddest national high school basketball tournament ever. The high profile event was accompanied by a magazine ad campaign, associated collateral, newspaper ads, TV commercials, radio, and solicited sponsorships. 

  • Services Provided:
    • HIGHER EDUCATION
    • Digital
    • Branding