• About

EFK doesn’t just give clients what they want. We know what they need. Finding this intersection isn’t easy. But we’re smaller and more nimble than the big shops, and between us, we’re smarter than most of them too. We’re not out just to make our clients famous. Fame is exciting, but fleeting. We prefer to work hard to truly actually connect brands, bonding them to customers in useful and memorable ways.


What We Do

Ideas Driving Solutions

We offer authentic engagement rooted in strategy. Our capabilities provide our clients with campaigns that are relevant, consistent and seamlessly multidimensional. We build valuable experiences that connect brands with consumers in a new way. Simply put, we create communications that work.

  • We create platforms and products that help our brands reconnect with consumers.
  • We design with purpose.
  • Execute with passion.
  • Let’s start a new conversation.

Capabilities

Strategy

  • Strategic Planning
  • Interactive Marketing
  • Email Marketing
  • Social Networks
  • Community Management
  • Promotions
  • Medical Market Planning

Creative

  • Branding
  • Web Design
  • Graphic Design
  • Video Production
  • Motion Design
  • Print & Brochure
  • User Experience
  • Rich Media

Technology

  • Programming
  • Web Development
  • E-Commerce
  • Drupal CMS
  • Wordpress CMS
  • Animation (HTML5)
  • Mobile Apps
  • Responsive Development

Analytics

  • Data Analysis
  • Performance Reports
  • Google Analytics
  • Search Engine Optimization
  • Search Engine Marketing

EFK Live

Leadership

Eleanor Kubacki

Chief Executive Officer

Eleanor Kubacki is the founder and CEO of EFK Group, the firm that bears her personal initials and passion for success. As a multi-million dollar advertising agency, that specializes in digital solutions, ranked as the 18th fastest-growing, privately held firm in the region, it's humble beginnings come as a shock to most. Flashback 15 years, to when Eleanor established the agency in Trenton, NJ, out of a one bedroom apartment financed by credit cards. Her drive to "give back" to the community she grew up in inspired her to originally focus on branding and advertising exclusively for not-for-profits. 

Since then, Eleanor's dedication and creative take on rebranding her clients has resulted in very successful campaigns for Kean University, The Atlantic Club Casino, Mercy Health System, Rider University, Lourdes Health System and Rita's Italian Ice, to name a few. While Eleanor has enjoyed running a successful ad agency for close to two decades, her fervor for philanthropic work remains. 

She has raised nearly $2.5 million for the Boys and Girls Club of Philadelphia and also served on New Jersey Governor's Conference for Women Board. As a true force to be reckoned with, it comes as no surprise that she was named "40 under 40" by NJBIZ magazine. 

Randy Silver

Chief Creative Brand Strategist

Randy Silver, Chief Creative Brand Strategist, assists in overseeing the entire creative department. Prior to building one of the most awarded full-service creative organizations in New Jersey at EFK Group, he began his career as a freelance graphic artist, ultimately taking a position as Art Director for Zoot Suit, a children’s advertising agency that handled clients such as Skippy Peanut Butter/Best Foods, Lego and FAO Schwartz. 

Randy has loved art since a young age and still paints and draws in the spare time he doesn't have. He’s pretty busy these days. His two children are the world to him and he lives for the simple things, like helping his son with his homework or his daughter practice her tennis game. 

Peter Hipsz

Creative Director

As a true master of design, Pete mixes technology with art while drawing inspiration from typography. His attention to detail and expert craftsmanship is unparalleled.  Pete has that rare ability to change ads from just 'looking cool' to becoming a bold statement that moves the masses. He believes that great design has the power to transcend all cultures and generations.

Out of the office, Pete appreciates the finer things in life; from brewing his own specialty IPA beer, discovering old school men's fashion trends and off-roading on quads with friends.

Donta' Bell

Digital Director

As the head of Digital at EFK, in a few short years, he has assisted in bringing the advertising firm to the forefront of the industry. His clarity and drive for digital combined with the ability to map out a formula for success before we have even drank our morning coffee makes him an asset at EFK. Donta' says, “It’s the entire user experience that matters. You can’t have that without a great design and functionality.” 

Whether playing drums or golf in his free time Donta' has a constant thirst for information.

Sidney T. Yee

President

Sid embraces a strong passion for implementing strategies that will benefit EFK, and its client brands. As a channel, multicultural and segment  strategy and marketing expert, his vast variety of client and agency work experience has allowed him to acquire a unique blend of global branding, digital, product and strategic marketing skills.  He has helped best in class global brands to reach new customers in new markets and prior to his leadership position at EFK, he worked for over 30 clients which include American Express, Citibank, DirecTV, Dish, Genentech, Kraft, LVMH, McDonald’s, Procter and Gamble, Mercedes Benz, MetlLife and Western Union. Sid is always thinking of innovative ways to create new opportunities for his client brands to better engage and create positive customer experiences because that’s what a great agency partner does.

Jackie Hause

Finance Director

Jackie has incorporated her analytical thinking and strategic approach to smoothly manage every aspect of the agency. In addition to being the Finance Director, she also manages the daily operations of EFK - from finances and legal, to growth and leadership direction. Her exceptional organizational skills and passion for learning prove to be beneficial for handling the many demands of a flourishing ad agency while overseeing the department managers to ensure that all the departments remain efficient and profitable, while encouraging lasting client relationships. Jackie’s extensive background in meeting planning and office management makes her perfect for this role. And she agrees. She says, “I love that we think outside of the box here. This is where I fit.”

Out of the office, Jackie enjoys traveling with her husband, spending quality time with their family and home improvement projects.

@EFKGROUP

Instagram Feeds

EFKgroup 3 days 2 hours ago
Trenton is letting the business that stayed down-Trenton property taxes skyrocket, unfair https://t.co/RPpD5XPHhZ via
EFKgroup 1 week 6 days ago
Great NJ woman leader is honored- New law renames NJEDA HQ in honor of Caren Franzini https://t.co/ZwA32sT32R via
EFKgroup 1 week 6 days ago
And the trend continues. Shorter ads. https://t.co/B2cc9Fdq17
EFKgroup 2 weeks 3 days ago
The average attention span of Gen Z is 8 seconds. Marketers are now adjusting ad lengths to be more effective. https://t.co/I6u8lkC5Wq
EFKgroup 2 weeks 3 days ago

Trenton

1027 South Clinton Ave
Trenton, NJ 08611
609.393.5838

Philly

1345 E Susquehanna Ave
Philadelphia, PA 19125
267.608.1638

Dallas

449 Hayes Street
Lavon, TX 75166
469.626.8335