January 2017 - EFK Group

Cerebral Advertising 101

Think about all the different fast food places. Have you ever wondered why most fast food logo colors are some form of red and yellow?  That’s because the colors red and yellow subconsciously trigger hunger and/or induce excitement. Genius, right? Color scheme is one...

Advertising to Gen-Z: Information Frenzy

Being able to evolve and adapt to changing conditions is an integral part of operating any business. Specifically, in the world of advertising and marketing, we’ve seen some pretty drastic changes over the past two decades. Credit that to the Internet boom....