Good Behavior

Good Behavior is more than a name or a brand. It’s a motto we can all stand by — and a reminder that every one of us has what it takes to do a world of good. Sustainable, ethical and giving back to a community in need, each of their products is more than a personal statement – it’s a good deed in action. A name to live by. Good Behavior believes that good things come to those who do good things.

Good Behavior is more than a name or a brand. It’s a motto we can all stand by — and a reminder that every one of us has what it takes to do a world of good. Sustainable, ethical and giving back to a community in need, each of their products is more than a personal statement – it’s a good deed in action. A name to live by. Good Behavior believes that good things come to those who do good things.

Client

Good Behavior

Industry

Woman’s Fashion

Services

Brand Research & Strategy
Brand Development
Brand Design Implementation
Paid Media Management
Social Strategy & Management
Visual Design
UX/UI Design
ecommerce Website Development
Photography
Video Production

Doing good is a way of life

Objective

A boutique brand focused on sustainability and giving back, Good Behavior keeps it real in all the right ways. Our minimalist brand identity, including a website, webstore and IRL activations, spotlights attention – helping this single-minded brand put more good into the world.

Good products

Everything Good Behavior does is one-of-a-kind. We approached the brand’s catalog with the same ethos, creating a thoughtfully described and professionally photographed gallery that lovingly showcases each ethically produced, hand-crafted product and its origins, ensuring that Good Behavior stands utterly, positively apart.

Good people

Every product has a story, and that story deserves to be told. EFK’s storytelling team hit the ground to capture those stories via videos, photography and attentive descriptions. This approach shines a light on the artisans and communities behind every product – celebrating their workmanship while helping lift them up through Good Behavior’s commitment to reinvesting proceeds.

Nothing but good

Good Behavior keeps the focus on the product – and its makers. We incorporated stripped-back photography showing each product from multiple angles together with intuitive product collections to foreground the product line, putting the good right up front, without the fuss or clutter.

For the love of good

We love a good product display. Our design and web teams worked to develop curated product galleries and streamlined product descriptions that center each item and its creators, making browsing Good Behavior shop a powerful, experiential moment that connects product, people ad place.

For the love of good

We love a good product display. Our design and web teams worked to develop curated product galleries and streamlined product descriptions that center each item and its creators, making browsing Good Behavior shop a powerful, experiential moment that connects product, people ad place.

Nothing but good

Good Behavior keeps the focus on the product – and its makers. We incorporated stripped-back photography showing each product from multiple angles together with intuitive product collections to foreground the product line, putting the good right up front, without the fuss or clutter.

To good to ignore

Sometimes shopping is a good habit to have. Optimized for web, mobile or social shopping, our clean, responsive website makes adding to cart a no-brainer that does good for your wardrobe – and communities in need.

To good to ignore

Sometimes shopping is a good habit to have. Optimized for web, mobile or social shopping, our clean, responsive website makes adding to cart a no-brainer that does good for your wardrobe – and communities in need.

Back to All Work 👈

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