Bowie State University
Bowie State University is on an impressive trajectory, in terms of degrees offered, rankings and enrollment. Unfortunately, as growth was being managed, a gap was created between brand perception and what was actually happening on campus. EFK closed that gap by creating a wholly-ownable brand position that captured the fortitude—and attitude—that guided Bowie State University through 155 years of adversity and achievement.
Bowie State University is on an impressive trajectory, in terms of degrees offered, rankings and enrollment. Unfortunately, as growth was being managed, a gap was created between brand perception and what was actually happening on campus. EFK closed that gap by creating a wholly-ownable brand position that captured the fortitude—and attitude—that guided Bowie State University through 155 years of adversity and achievement.
Client
Industry
Services
We Are Bowie Bold
Alway bold, always brilliant
Maryland’s oldest HCBU, Bowie State has been chasing greatness since 1865. Our modern take on Bowie’s brand colors, together with a powerful anthem video and a comprehensive print and digital identity, uplifts Bowie State’s collective pride, celebrating the people, accomplishments and spirit that make Bowie iconically bold.
Photography that stands out
This is where compelling copy about the marketing objective will go—outlining the core goal of the campaign, who we’re trying to reach, and what success looks like. Our objective sets the tone and direction for all messaging, creative, and strategy moving forward.
Boldly on brand
Voice, meet vision. Our brand book for Bowie State shows how it’s done – and what it’s all in service of. Both keepsake art piece and handbook for keeping communications on brand, it incorporates high-contrast visual design and high-impact language, driving Bowie’s identity forward while make it easy for internal and external teams to build on existing greatness.
National Science Foundation
The National Science Foundation plays a critical role in fueling the next generation of scientific and technological breakthroughs, yet reaching and motivating prospective innovators to apply for seed funding required a focused, modern approach. EFK closed that gap over the last 6 years by developing a targeted digital media and social media advertising campaigns designed to inspire action and demystify the application process. Through strategically crafted ads and engaging video content, EFK brought the Seed Fund opportunity to life. The result was a cohesive, high-energy campaign that elevated awareness, sparked interest, and drove qualified applicants to take the next step toward funding their ideas.
