Karen is a seasoned PR pro whose journey to New Jersey and EFK Group began on the West Coast. It was there that she first showed an interest in what would lead to a creative career.
Her passion to learn about new companies/services, why they were created, and what makes them special fueled her desire to be in advertising. Additionally, creativity runs in her family; her grandfather was a cartoonist and her dad a graphic artist for Campbell Soup.
Entry into the creative fields came while attending college in New York City where she was quickly brought in to intern at an international public-relations agency.
“I literally didn’t have any idea what PR was,” Karen recalls, “Later I realized the creativity within it.
The University of Washington grad started her career in Seattle at Evans/Kraft Bean PR, which is now owned by the worldwide public-relations conglomerate Publicis. After Publicis, she became co-owner of The Bean Agency, Inc., which grew to become one of the area’s most successful public relations firms with annual billings in the millions – and offices on both U.S. coasts.
Outside of the office, Karen has a natural zest for life. Not only is she married and the mother of three sons, but she has been on a game show (“$20,000 Pyramid”), ran in the New York City Marathon, climbed Mt. Kilimanjaro and rode in the 75-mile MS: City to Shore Bike Race (across New Jersey, from Cherry Hill to Ocean City).
Karen says she is “very old-fashioned and traditional woman at heart. I truly love to sew and cook for my family and friends.”