Bowie State University
Bowie State University is on an impressive trajectory, in terms of degrees offered, rankings and enrollment. Unfortunately, as growth was being managed, a gap was created between brand perception and what was actually happening on campus. EFK closed that gap by creating a wholly-ownable brand position that captured the fortitude—and attitude—that guided Bowie State University through 155 years of adversity and achievement.
Bowie State University is on an impressive trajectory, in terms of degrees offered, rankings and enrollment. Unfortunately, as growth was being managed, a gap was created between brand perception and what was actually happening on campus. EFK closed that gap by creating a wholly-ownable brand position that captured the fortitude—and attitude—that guided Bowie State University through 155 years of adversity and achievement.
Client
Industry
Services
We Are Bowie Bold
Alway bold, always brilliant
Maryland’s oldest HCBU, Bowie State has been chasing greatness since 1865. Our modern take on Bowie’s brand colors, together with a powerful anthem video and a comprehensive print and digital identity, uplifts Bowie State’s collective pride, celebrating the people, accomplishments and spirit that make Bowie iconically bold.
Photography that stands out
The strength of Bowie State is its people, and our identity uses every opportunity to showcase them. An on-campus, photoshoot captures real students in candid shots that go big on personality – and underscore our overarching ethos of Bowie Bold. We incorporated the HCBU’s signature yellow as a motif and framing device that highlights and celebrates the faces of Bowie.
Boldly on brand
Voice, meet vision. Our brand book for Bowie State shows how it’s done – and what it’s all in service of. Both keepsake art piece and handbook for keeping communications on brand, it incorporates high-contrast visual design and high-impact language, driving Bowie’s identity forward while make it easy for internal and external teams to build on existing greatness.
National Science Foundation
The National Science Foundation plays a critical role in fueling the next generation of scientific and technological breakthroughs, yet reaching and motivating prospective innovators to apply for seed funding required a focused, modern approach. EFK closed that gap over the last 6 years by developing a targeted digital media and social media advertising campaigns designed to inspire action and demystify the application process. Through strategically crafted ads and engaging video content, EFK brought the Seed Fund opportunity to life. The result was a cohesive, high-energy campaign that elevated awareness, sparked interest, and drove qualified applicants to take the next step toward funding their ideas.
