by EFKgroup | Uncategorized
You don’t understand them. You can’t understand them. The truth is, no one gets them, no matter how hard you try, you might be upsetting some of them. So how on Earth do you expect to market to them all? Well it can be done, but it’s extremely challenging....
by EFKgroup | Uncategorized
We’ve already seen that digital will overtake everything in our previous article 2016 The Year That Video Took Over, but now we can look at the spending forecasts and see how digital is king. In a forecast by WPP’s GroupM, the world’s largest ad buyer, digital will be...
by EFKgroup | Uncategorized
There’s no denying that humanity is relatively obsessed with the concept of the “end of the world.” Between recurring giant-asteroid flicks, television shows riddled with zombies, and glorified depictions of post-apocalyptic worlds, it’s no wonder we have fantasies of...
by EFKgroup | Uncategorized
Whether it’s a well thought out greeting card left on the back seat, a beautiful bouquet of roses hanging on for dear life, or empty pockets on February 15th, we each have our own Valentine’s Day traditions. In fact, this day—dedicated to showering our partner with...
by EFKgroup | Uncategorized
Think about all the different fast food places. Have you ever wondered why most fast food logo colors are some form of red and yellow? That’s because the colors red and yellow subconsciously trigger hunger and/or induce excitement. Genius, right? Color scheme is one...
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