by EFK Group | Uncategorized
As a marketing communications agency, specializing in higher education and the ability to deliver authentic brand stories, you can image that our file servers are overflowing with folders of youthful smiles, cheering fans, and campus quad comradery. The fact is, we...
by EFK Group | Uncategorized
2020 Marketing Outlook / Predictions EFK has the good fortune of partnering with clients across multiple industry verticals. Across all of them, these are the trends we are not only actively watching, but creating: Brands keep getting more and more personal. Snapchat,...
by EFK Group | Uncategorized
The fight for open source versus proprietary web development has created design and development divides which has fundamentally changed the way websites are built. Examining which platform suits your needs is one of the very first steps to determine how a revamped...
by EFK Group | Uncategorized
With the rise of federal investigations into accessibility of .edu sites, the challenge for institutions is not just compliance, but also assuring their site stands out from the crowd. With so many regulations to follow in the Web Content Accessibility Guidelines...
by EFK Group | Uncategorized
If you work in higher education (or any public entity), you have knowledge of the Americans with Disabilities Act (ADA) and the importance of complying with its standards. However, what many institutions do not realize is that ADA compliance now reaches beyond...
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