Western
Connecticut
University
Client
Western Connecticut University
Industry
Higher Education
Services
Brand Development
Brand Design Implementation
Photography
Social Strategy & Management
UX/UI Design
Web Development
Crafting a
new identity
Western Connecticut State University partnered with EFK to create a comprehensive rebrand that reintroduced the university to prospective students, faculty, and the broader academic community. Through strategic brand positioning, messaging development, and a modern visual identity system, EFK helped unify the university’s voice across admissions, marketing, and campus communications. The result was a bold, cohesive brand that reflects WCSU’s academic excellence, vibrant campus life, and commitment to preparing students for real-world success.
Viewbook
Brand Guidelines
