NJ DHS Community Outreach

Through DHS, the Garden State Community Outreach (GSCO) initiative was created to connect underserved communities with vital state resources available to them. GSCO faced the challenge of ensuring that residents across New Jersey—spanning urban, rural, and multicultural demographics—could access these services easily and effectively. To achieve this, EFK launched a multi-faceted awareness campaign, leveraging American Rescue Plan funds, to amplify outreach through digital and OOH media, door-to-door canvassing, and community events.

Through DHS, the Garden State Community Outreach (GSCO) initiative was created to connect underserved communities with vital state resources available to them. GSCO faced the challenge of ensuring that residents across New Jersey—spanning urban, rural, and multicultural demographics—could access these services easily and effectively. To achieve this, EFK launched a multi-faceted awareness campaign, leveraging American Rescue Plan funds, to amplify outreach through digital and OOH media, door-to-door canvassing, and community events.

Client

New Jersey
Department of Human
Services

Industry

Government

Services

Brand Research & Strategy
Brand Development
Multilingual Creative Development
Video Production
Social Strategy & Management
Paid Media Management
Digital and OOH
Web Development
App Development/Program Finder Tool
Public Relations
Statewide Door-to-Door Canvasing
Community Events Support
Stakeholder Outreach and Support
Brand Research & Strategy
Brand Development
Multilingual Creative Development
Video Production
Social Strategy & Management
Paid Media Management
Digital and OOH
Web Development
App Development/Program Finder Tool
Public Relations
Statewide Door-to-Door Canvasing
Community Events Support
Stakeholder Outreach and Support

Stronger
and fairer
New Jersey

Objective

Educate New Jerseyans through strategic community outreach on statewide programs that are cost-saving or life-changing. Ultimately, helping New Jersey Residents to thrive.

57% OF NEW JERSEY RESIDENTS WERE UNAWARE OF UTILITY ASSISTANCE AVAILABLE TO HELP THEM SAVE MONEY.

Our
approach

Challenge

Reaching diverse populations across urban, rural, and multicultural communities was a key hurdle. GSCO needed an accessible, multilingual campaign to raise awareness and ensure residents could easily find and use available services.

TV/Video

00:00

Website

Solution

EFK developed a comprehensive outreach campaign for GSCO, integrating bold multilingual creative, video assets, and digital solutions to engage New Jersey’s diverse communities. We started by developing an intuitive program finder tool, and integrated its use in our statewide door-to-door canvassing allowing us to instantly identify program matches for New Jersey residents. We then amplified visibility of GSCO by running targeted media campaigns supported by public relations and community events.

00:00

Solution

EFK developed a comprehensive outreach campaign for GSCO, integrating bold multilingual creative, video assets, and digital solutions to engage New Jersey’s diverse communities. We started by developing an intuitive program finder tool, and integrated its use in our statewide door-to-door canvassing allowing us to instantly identify program matches for New Jersey residents. We then amplified visibility of GSCO by running targeted media campaigns supported by public relations and community events.

00:00

Out-of-home

Out-of-home

Digital media

Social media

Canvassing

Canvassing outreach is a direct, in-person outreach method used to engage directly with individuals across New Jersey gather data or mobilize action (getting residents signed up for programs to benefit their lives)! Canvassing gives us the ability to build trust, personalize messaging, and achieve measurable shifts in behavior.

Results

SIX MONTH CAMPAIGN

$2.86M

Utility Bill Relief Distributed

$579,900

LIHEAP Benefits Distributed

$790,398

SNAP Benefits Distributed

68.2M+

Total Impressions Served

346,168

Doors Knocked

562,798

Clicks to Website

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