The Background Story
Service. The culture behind Widener University. When the Widener Alumni team reached out to EFK to improve brand awareness, we took a contemporary and digital approach. The story: Give Back with Pride. Calling upon the service environment, we told the stories about how students are giving back to their communities and reminding alumni about their finest hour at Widener. Every aspect was covered from on-campus branding to a social media hub designed to promote the campaign around the message, #GivePride.