Sidney T. Yee

Sid embraces a strong passion for implementing strategies that will benefit EFK, and its client brands. As a channel, multicultural and segment strategy and marketing expert, his vast variety of client and agency work experience has allowed him to acquire a unique blend of global branding, digital, product and strategic marketing skills. He has helped best in class global brands to reach new customers in new markets and prior to his leadership position at EFK, he worked for over 30 clients which include American Express, Citibank, DirecTV, Dish, Genentech, Kraft, LVMH, McDonald’s, Procter and Gamble, Mercedes Benz, MetlLife and Western Union. Sid is always thinking of innovative ways to create new opportunities for his client brands to better engage and create positive customer experiences because that’s what a great agency partner does.