March 2017 - EFK Group

Digital Ad Spending in 2017

We’ve already seen that digital will overtake everything in our previous article 2016 The Year That Video Took Over, but now we can look at the spending forecasts and see how digital is king. In a forecast by WPP’s GroupM, the world’s largest ad buyer, digital will be...

Artificial Intelligence (No Preservatives)

There’s no denying that humanity is relatively obsessed with the concept of the “end of the world.” Between recurring giant-asteroid flicks, television shows riddled with zombies, and glorified depictions of post-apocalyptic worlds, it’s no wonder we have fantasies of...